SMS vs Email
Businesses and marketers have always debated which communication channel was better: SMS or email. So, how do the two channels stack up?
Let’s find out.
What you'll learn:
The current state of engagement for both SMS and email:
According to trusted sources including HubSpot, McKinsey, and Hootsuite.
The good and bad of each communication channel:
From lack of personalization and delivery issues to what consumers are looking for.
Tips to increase audience engagement:
Plus a few things you should and shouldn't do when it comes to your messaging.