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How to increase app adoption rates
Tap into the power of rich messaging and digital communication to drive app downloads and maximise engagement.
What you'll learn:
Overcome the challenges of low app adoption and usage:
91% of people strongly dislike downloading an app to complete a business function. But rich messaging changes the game by showcasing your app in a different light, using microsites that are easy to build and quick to deploy.
Provide a firsthand experience of your app:
Don’t just say how great your app is – show it. Give consumers a commitment-free “preview” of your app using rich messaging, which emulates your app’s key features to create an app-like experience to entice first-timers.
Design a frictionless pre-registration experience:
Increase the chances of completing a download by automatically pre-filling the information you already know about your consumers.